Institute of Media & Communications (IMC) Pakistan » A Brief Profile
IMC (then Institute of Mass Communication) was set up as a sole-proprietor firm in 1993 in Islamabad, with office in F-7 Jinnah Super Market, with Wali Zahid as its Executive Director.
During the 1993-1998, it offered short-term certificate courses (8 to 14 weeks duration) in these areas:
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Certificate in Journalism.
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Certificate in Advertising.
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Certificate in Public Relations.
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Certificate in Cartooning.
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Certificate in TV Journalism.
IMC » Alumni
Many of the alumni are now in senior positions in various media outlets. Some of them are:
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Saman Ansari (then PTV and FM hostess; now appears on Fox and US TVs)
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Dr Leila Mona Ganiem (PhD Communication, Indonesia)
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Naveed Ahmad (The News/GEO)
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Ahmad Mukhtar (CNBC)
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Fariha Tahir Shah (Pepsi)
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Javaid Malik (Brandeis alum)
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Ahmed Bilal (advertising guru)
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Rao Javaid (Oxfam)
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Kiran Arif Khan
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Arshad Akif (ASK Development CEO)
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Syed Wasim Zaidi (market research)
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Syed Farhan Mahmood (ex-Ufone, now Al-Ghurair Group, Dubai)
IMC » Faculty
A high-powered faculty was arranged to teach these courses. They include big-names like:
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Talat Hussain (The News then, Aaj TV now)
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Ziauddin Ahmad (Editor Dawn)
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Anjum Niaz (Dawn)
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Shujaat Ali (The News cartoonist then; Al-Jazeera now)
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Gulrez Mojiz (Interflow)
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Muhammad Malick (Interflow & Dawn then)
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[Late] Navid Zafar (Director Current Affairs PTV then)
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Mahmood Hashmi (Orient McCann Erikson)
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Absar Alam (Beuro Chief, GEO/General Manager, Dunya TV)
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Allauddin Masood (DG PR Senate then)
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Prof Zakariyya Sajid (President Press Institute of Pakistan then)
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Haider Mehdi (UAE)
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Ali Kamal
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Tahir Wadood Malik
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Wali Zahid (Executive Director IMC then; CEO IMC now)
IMC » Along with public-run courses, IMC also organised:
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Led on training of civil-service officers of Information Group and GHQ at Information Service Academy (1994-95)
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Assisted Press Institute of Pakistan’s Legislative Reporting workshop in Islamabad and Lahore (1994)
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In-house training for the editorial staff of The Muslim, Islamabad (1995)
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Participated in Inter-services PR course in Defence Reporting and field visits to the Line of Control and Siachen Glacier (1997) and Foreign Office course on Media Diplomacy (1994)
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Represented IMC in International Institute for Journalism’s 2-month Train the Trainer workshop in Berlin, Germany (1996)
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Represented IMC in Pearson Peacekeeping Centre’s 2-week workshop in Nova Scotia, Canada (1997)
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Worked with the Knight Fellow of International Centre for Foreign Journalists Washington DC (1995)
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Visited the International Centre for Foreign Journalists Washington DC (2001)
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Arranged a week-long Train the Trainer workshop for Pakistan Press Foundation’s editors (2001)
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Attended a South Asian Editors Conference on Media Self Regulation in Colombo, Sri Lanka, at the invitation of Commonwealth Press Union (CPU) London (2002)
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Contributed to Commonwealth Press Union (CPU) London’s book on Imperfect Freedom: The case for self-regulation in the Commonwealth press (2003)
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Arranged a Media Management workshop for GrameenPhone Bangladesh’s general managers in Dhaka (2006)
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Arranged a 10-day Media outreach workshop for Pakistani and Bangladeshi TV anchors and media people and civil society organisations in Nepal (2008)
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Arranged a Train the Trainer workshop in Investigative Journalism for Afghan Master Trainers and journalists in Kabul (2009)
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Produced A Guide in Investigative Journalism for Afghan journalists in Kabul (2008/09)
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Produced a Trainers’ Manual in Investigative Journalism for Afghan Master Trainers and journalists in Kabul (2008/09)
Downloads:
Trainers manual - A Guide to Investigative Journalism 
A Guide to Investigative Journalism
IMC » Course lists for 2009-2012
In 2009, we decided that along with in-house consulting and training assignments, IMC will offer open courses (short-duration, 8 to 24 weeks) in common-interest areas:
General
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Certificate in Journalism 101
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Becoming a TV Anchor
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Becoming an FM presenter
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Press Release Writing
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Writing for the Web
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Article & Feature Writing
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Script Writing
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Blogging and Podcasts
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Speaking in Public
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Presentation Skills
Professional
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Corporate communications
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Managing Media
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Newsletter Writing, Editing and Production
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News Reporting and Writing
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Editing & Page Design
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Op-ed Writing
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Advertising Copywriting
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Producing TV Commercials
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Producing TV Documentaries
To come... during 2010-12
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Creative Writing
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Interviewing for Media
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Investigative Reporting
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Working with QuarkXPress
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Content Writing for the Web
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Planning, designing and redesigning a website
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Cartooning
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Event Marketing and Management
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Crisis Management
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Using Email as a Marketing Tool
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Report Writing
These will be public-run courses and advertised solely on Facebook. Please wait for the information.
